Throwback to the 1930’s – Pitching Cigarettes As Healthy

Throwback to the 1930’s

What cigarette do doctors says causes less throat irritation? In the 1930s and 40s, tobacco companies would happily tell you it was theirs. Doctors hadn’t yet discovered a clear link between smoking and lung cancer, and a majority of them actually smoked cigarettes. So in cigarette ads, tobacco companies used doctors’ authority to make their claims about their cigarettes seem more legitimate.

To the modern-day reader, the pitching of cigarettes as healthy (even to youth and pregnant moms) and the use of doctors’ endorsements may appear horrifying.

Yet, when we hear that 1 in 3 people in the UK have pre-diabetes, that is just as deadly, does no one bat an eyelid?

Throwback to the 1930’s - Pitching Cigarettes As Healthy - Prolongevity

Prediabetes is a warning sign that you are at high risk of developing type 2 diabetes, which kills more than 70,000 people a year in the UK.

The good news is you don’t have it yet, and there are lots of things you can do to prevent or delay type 2 diabetes from developing, by simply following the RIGHT path!

ProLongevity is a bespoke 8-week program that involves attaching a continuous glucose monitor, or CGM, to your arm which makes correlations between your diet and blood sugar levels via an app. You will be assigned a coach that will monitor your results and establish which foods are healthy for you as an individual and which are not. We will then work alongside you to make sustainable lifestyle adjustments to improve your mental and physical health and help you to “Live Healthier or longer”

Throwback to the 1930’s – Pitching Cigarettes As Healthy

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