Not many people know this, but ‘Hangry’ is a real thing!
As time passes after your last meal, the amounts of certain nutrients and hormones circulating in your bloodstream start to drop. When your blood sugars drop too low you may find it hard to concentrate, for instance, or you may make silly mistakes.
Another thing that can become more difficult when you’re hungry is behaving within socially acceptable norms, such as not snapping at people or not being able to control your emotions.
But many confectionery companies cynically exploit this to sell more products. Snickers famously released ‘You’re not you when you’re hungry’ ad campaign. This increased their sales by more than 57%, but was later criticized for being sexist, inhuman and immoral by creating an ad that exploits the serious effects hunger can have on a persons abilities.