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Associate Director for Digital Communications

Jean-Pierre Allard

JP’s is a key advisor on development of our digital communications and content strategy.

His early career began in IT sales and soon specialised in working with projects to transform NHS IT. This included in the 1990s helping to set up First Data Corporation’s UK health sector startup in partnership with Cap-Gemini, leading two successful bids multi-million NHS Framework Contracts and a National system for BUPA.

He then went onto serve in a national role with IBM winning two major contracts, firstly the launch of the World’s first Doctors Internet TV News channel and then a major contract with Boehringer-Ingelheim to design and build the world’s first Pharmacy virtual exhibition.

He was then headhunted to help launch Wellness Checkpoint into the UK with Canadian startup company InfoTech Inc, working in partnership with the NHS. As their Managing Director he helped grow over 70 new accounts in major private and public sector account and put into place pan-European support and training. InfoTech has recently exited with a C$14M sale to Carebook Technologies Inc. and JP was recognised and rewarded for his role in the early stages of their startup.

In 2000, based on his commercial experience with IBM he was recruited by Cable and Wireless to work as a Global IT Director in charge of business transformation projects for HR, Finance and Supply Chain with £50M CAPEX and £35M OPEX spend with IBM. Following the dot.com crash he went back to senior roles in mainstream IT dealing with eCommerce projects with banks and major retailers like Tesco.

In 2010 he set up his own startup venture for video production and digital marketing called The Video News Factory Ltd ‘TVNF’. Since the start of 2020 TVNF has helped ProLongevity transform its digital content marketing success, developing a rich lead generation campaign through social media which has enabled ProLongevity to enjoy rapid growth throughout the pandemic.

It’s also a two-way relationship as JP has become a great case study for ProLongevity which successfully treated him for hypertension and pre-diabetes.